CLG pens sponsorship deal with watch brand MVMT

first_imgCounter Logic Gaming has announced its latest sponsorship deal with watch brand MVMT. This is CLG’s first non-endemic sponsorship outside of the portfolio of its owner, the Madison Square Garden Company, and MVMT’s first venture into esports.The announcement states the MVMT brand will be featured on Thursday evening broadcasts of CLG’s League of Legends Academy Team. Until now Riot Games has limited Thursday Academy League broadcasts to on-demand whereas Friday broadcasts were controlled by the league. The League of Legends developer has now allowed teams to broadcast their own games on Thursday nights. This permission opens up more opportunities for broadcast sponsorships allowing teams to establish a new revenue stream. MVMT was featured the same evening of the announcement during CLG’s Academy match versus Echo Fox.Nick Allen, COO of Counter Logic Gaming commented: “Our fan base represents a young demographic that gravitates towards brands like MVMT, and we’re excited to welcome this new non-endemic partner. We also feel that MVMT’s messaging aligns with CLG’s mission; as MVMT aimed to disrupt an established fashion market, CLG will continue to innovate in the esports industry.”MVMT will also be the presenting and reveal partner for the “CLG Performance Center”, the organisation’s esports training facility currently in development in Lost Angeles.Counter Logic Gaming has had a busy round of sponsorships of late as the organisation has also announced partnerships with Spectrum, Squarespace, and OMEN by HP, all in the last three months. Esports Insider says: Giving teams access to broadcast their own Academy League matches weekly opens up so much space for sponsorship. CLG’s partnership with MVMT, along with Cloud9’s recent partnership with Mammoth Media, proves that very point. With the nature of the beast we’re surprised there have not been more watch sponsorships in the esports space, and this will certainly not be the last we see. Sign up to our newsletter!last_img read more

Soccer fan rents crane to see his team play

first_imgSoccer fan banned from stadium rents crane to see his team playKampala, Uganda | THE INDEPENDENT | A die-hard fan of Turkish soccer club Denizlispor recently made international headlines after renting a crane so he could watch his team play in a league game, after being banned from the stadium for one year.Photos and videos of 37-year-old Ali Demirkaya, a.k.a. ‘Amigo Ali’ is well-known as one of Denizlispor most fanatical supporters cheering for the team and waving its colors from high up, as the other supporters in the stadium turned away from the game just to see him, have been doing the rounds in Turkish and European media. Unfortunately, Amigo Ali couldn’t remain in the spotlight for too long as police quickly arrived and asked the crane operator to lower the soccer fanatic.His stunt proved that a mere stadium ban wasn’t going to keep him away from his beloved club.Share on: WhatsApplast_img read more